When I first heard of Twitter a year or two ago; its concept, as I understood it at the time, left me unmoved. It seemed to be a service which let you send short messages to anyone who chose to sign up to receive them. Rather than just going to the gym, mowing the lawn, or waiting for a root canal; you could inform at least some part of the world while you were doing so. The messages could be SMS text messages, Instant messaging, or via a web page.
These messages or “twits” differ from email, blogs, or conventional web pages. They are short and generally spontaneous – even in real time. Like so many media, Twitter has evolved other uses and applications. Even if you don’t feel the need to be advised every time a friend takes a coffee break, your organization could use twitter as a light weight way to keep in touch with key audiences. These could be sales, product launches, service announcements, or anything of real time interest. Twitter is only sent to those choose to subscribe (“follow” in Twitter speak) so this is not a spammers medium.
Messages can be no more than 140 characters – little more than fits in a fortune cookie or a Google text ad – so getting to the point is key. Twitter can readily be added to a blog or web page. This enables micro-blogging or very short spontaneous posts. Scroll down this page to see an example of this in the right sidebar.
If you’re really having a tough time getting started on your company blog, this just might be the way to go.