Tag Archives: Superbowl
It’s Back – This Time in 3-D
Superbowl XLIII is charging down upon us. We are the worst recession since this annual rite of advertising with football obbligato began. Large advertisers are writing off assets, closing facilities, firing thousands, and reporting record losses. This has caused panic … Continue reading
Crunchy Time — Will User Generated Commercials make The Superbowl a Winner?
The Superbowl does deliver a mass audience. Nielsen estimates that TV audiences for the Superbowl game have been on the order of 90 million per game for the past decade. As in many other cases, size may not be decisive. … Continue reading
