Tag Archives: ROI
ROI Is Dead — Long Live ROI
“Some things that count can’t be counted;some things that can be counted don’t count” – attributed to Einstein MBAs, accountants, financial analysts, and many others have been trained to evaluate activities by their Return on Investment (ROI). This has often … Continue reading
TV or Not TV
One of our consistent themes has be lack of enthusiasm for television advertising. This is not just the curmudgeon in us. Although TV can be cost effective to reach large numbers of viewers and useful to introduce or support a … Continue reading
