Tag Archives: promotion
Yodeling in Purple
An advantage of direct mail, still unmatched online, is the ability to grab a customers attention with real stuff, as opposed to information, pictures, sounds, etc. Unlike the virtual world, direct mailers deal with atoms rather than bits. This can … Continue reading
Fries With That Book?
Clients of The Threshold Group and regular readers of this blog, know that we are not big fans of mass media advertising. This is not an aesthetic judgment. Rather it is because that 30 second spot on the local news … Continue reading
