Tag Archives: media
Forget B2B and B2C — it’s B2E
To judge by their messages, many firms make much of the dichotomy of business to business (B2B) vs. business to consumer (B2C) – be this in marketing, hiring, or packaging. Indeed B2B vs B2C can appear quite dissimilar. For example, … Continue reading
Off-Web Webcast
When is a webcast not a webcast? Webcasts – whether videos, interactive presentations, or some other form of multimedia – are usually available to anyone with an Internet connection. They are typically “free” as long as the viewer is willing … Continue reading
TV or Not TV
One of our consistent themes has be lack of enthusiasm for television advertising. This is not just the curmudgeon in us. Although TV can be cost effective to reach large numbers of viewers and useful to introduce or support a … Continue reading
