Tag Archives: marketing message
The D Word
By the time establishment economists acknowledged there was a recession, we had, according to their terms, been in one for 9 to 10 months. Nonetheless, not being in a “recession” may have made some people feel better and allow others … Continue reading →
Short Elevator Rides
A common metaphor, or cliché, is the “elevator pitch.” It seems to mean a compelling story in 30 to 60 seconds, which conveys the essence of your product, service, mission, or goal. The classic 30 second commercial or one page … Continue reading →
