Tag Archives: market planning

In Honduras

I’ve spent the past few months in Western Honduras helping some organizations brand and market. Working, traveling, or living in this small less developed economy is qualitatively different from Europe or North America. That said, I’d recommend it either for … Continue reading

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Forecasting Season

Along with post-holiday sales and carcasses of Christmas trees on the curb, this is the season of forecasts. Pundits, gurus and mavens emerge from their dens to favor the rest of us with insights about the next big thing or … Continue reading

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