Tag Archives: MARCOM

A Good Read?

Posted on February 13, 2012 by Peter Buechler

Customers don’t usually curl up by the fireside and devour your collateral. If they look at it at all, they browse it – often while doing other things. No matter how profound your insights, it makes sense to follow the … Continue reading →

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Your Company University

Posted on December 20, 2011 by Peter Buechler

The success of a complex product depends on customers knowing how to use it well enough to succeed. Whether you’re selling devices, technology, or services, a knowledgeable user is a better prospect. Sometimes selling is teaching. Manuals, white papers, and … Continue reading →

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