Tag Archives: event marketing
Running on Water or Just All Wet?
Sports shoe and apparel maker Puma has been making footware since 1924. Olympic champions from Jesse Owens in 1936 to Usain Bolt in 2008 have worn its running shoes while setting world records. Yet in the race for market share, … Continue reading
It’s Back – This Time in 3-D
Superbowl XLIII is charging down upon us. We are the worst recession since this annual rite of advertising with football obbligato began. Large advertisers are writing off assets, closing facilities, firing thousands, and reporting record losses. This has caused panic … Continue reading
