Tag Archives: branding
Sullying The Brand
It takes time, effort, ingenuity and often luck to create a strong brand. Not so with the reverse. It’s much easier to damage a brand and squander its equity, which has taken years to amass. This is painfully illustrated by … Continue reading
Marley Brew
First Music News reported that the estate of reggae singer and song writer Bob Marley may license his name and image to a range of products including snowboards, hotels, coffee, headphones, and beer. This is in part a defensive strategy … Continue reading
