Tag Archives: advertising
iCame iSaw iPad
Apple’s iPad is off to a very strong start – over a million units priced from $499 to $829 sold in its first month. The number would be even higher if Apple could produce more. There are long waiting lists … Continue reading
Unbound Marketing
I recently attended one of those ubiquitous presentations on Internet marketing. This one, hosted by marketing agency HubSpot was on “inbound marketing.” It was one of those real world imitations of a webinar, except they give you sandwiches. The argument … Continue reading
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Tagged advertising, HubSpot, inbound, marketing, outbound, SEM, SEO
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Running on Water or Just All Wet?
Sports shoe and apparel maker Puma has been making footware since 1924. Olympic champions from Jesse Owens in 1936 to Usain Bolt in 2008 have worn its running shoes while setting world records. Yet in the race for market share, … Continue reading
Marley Brew
First Music News reported that the estate of reggae singer and song writer Bob Marley may license his name and image to a range of products including snowboards, hotels, coffee, headphones, and beer. This is in part a defensive strategy … Continue reading
It’s Back – This Time in 3-D
Superbowl XLIII is charging down upon us. We are the worst recession since this annual rite of advertising with football obbligato began. Large advertisers are writing off assets, closing facilities, firing thousands, and reporting record losses. This has caused panic … Continue reading
