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	<title>Marketing Guy 2.1</title>
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	<description>All Marketing Is A Work In Progress</description>
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		<title>Forget B2B and B2C &#8212; it&#8217;s B2E</title>
		<link>http://www.4ourth.net/blog/b2e/</link>
		<comments>http://www.4ourth.net/blog/b2e/#comments</comments>
		<pubDate>Sun, 20 May 2012 00:22:18 +0000</pubDate>
		<dc:creator>Peter Buechler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[MARCOM]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.4ourth.net/blog/?p=850</guid>
		<description><![CDATA[To judge by their messages, many firms make much of the dichotomy of business to business (B2B) vs. business to consumer (B2C) &#8211; be this in marketing, hiring, or packaging. Indeed B2B vs B2C can appear quite dissimilar. For example, &#8230; <a href="http://www.4ourth.net/blog/b2e/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Luxury of Privacy</title>
		<link>http://www.4ourth.net/blog/the-luxury-of-privacy/</link>
		<comments>http://www.4ourth.net/blog/the-luxury-of-privacy/#comments</comments>
		<pubDate>Sun, 08 Apr 2012 22:09:49 +0000</pubDate>
		<dc:creator>Peter Buechler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[tracking cookies]]></category>

		<guid isPermaLink="false">http://www.4ourth.net/blog/?p=834</guid>
		<description><![CDATA[&#8220;Privacy is dead, get over it.&#8221; Former Sun chairman Scott McNealy, 1999 McNealy&#8217;s dark quip may not have been true in 1999. But since then, technologies to collect and manage vast amounts of data about where, when, and what we &#8230; <a href="http://www.4ourth.net/blog/the-luxury-of-privacy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>A Good Read?</title>
		<link>http://www.4ourth.net/blog/a-good-read/</link>
		<comments>http://www.4ourth.net/blog/a-good-read/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 20:26:49 +0000</pubDate>
		<dc:creator>Peter Buechler</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[commuications]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[MARCOM]]></category>
		<category><![CDATA[readability]]></category>

		<guid isPermaLink="false">http://www.4ourth.net/blog/?p=814</guid>
		<description><![CDATA[Customers don&#8217;t usually curl up by the fireside and devour your collateral. If they look at it at all, they browse it – often while doing other things. No matter how profound your insights, it makes sense to follow the &#8230; <a href="http://www.4ourth.net/blog/a-good-read/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Out Of Box Experience</title>
		<link>http://www.4ourth.net/blog/out-of-box-experience/</link>
		<comments>http://www.4ourth.net/blog/out-of-box-experience/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 15:30:39 +0000</pubDate>
		<dc:creator>Peter Buechler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[pricing]]></category>

		<guid isPermaLink="false">http://www.4ourth.net/blog/?p=786</guid>
		<description><![CDATA[Apple recently announced another blowout quarter, where sales ($46.3 billion) and profits yet again exceeded analyst&#8217;s expectations (how boring). It sells as many iPhones and iPads as it can make and its Mac computers are gaining share with both consumers &#8230; <a href="http://www.4ourth.net/blog/out-of-box-experience/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Get Less Email in 2012</title>
		<link>http://www.4ourth.net/blog/how-to-get-less-email-in-2012/</link>
		<comments>http://www.4ourth.net/blog/how-to-get-less-email-in-2012/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 23:48:40 +0000</pubDate>
		<dc:creator>Peter Buechler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.4ourth.net/blog/?p=781</guid>
		<description><![CDATA[Unless your New Year&#8217;s resolution included getting more email in 2012, especially the kind with large documents attached, you may like file collaboration systems. One that we&#8217;ve been using with some success is Box. It works with Macs, PCs, tablets &#8230; <a href="http://www.4ourth.net/blog/how-to-get-less-email-in-2012/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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