Category Archives: Uncategorized
Six Low Friction Collaboration Tools for Marketers
How do you keep on top of a marketing program as the client and team members each change and refine their contributions? How can you avoid the jumble of disjointed email and out of synch attachments, which convert what should … Continue reading
Content and its Discontents
Customers read your collateral and visit your website, because you have something which interests them. Moreover, Google and other search engines find you because of relevant content on your site. Have paltry content or let it go stale and you’ll … Continue reading
Leadership Lessons
Of A Great Non-Businessman
It is difficult to categorize this estimable book by social venture capitalist and former senior tech executive Andreas Widmer. It combines threads of principle-based leadership and work-life balance with mission, organizational and personal value definition. Readers of the business press … Continue reading
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The Message for Marketers
At his recent death, Steve Jobs was widely lauded as a business, technology and marketing genius. The success of his company, Apple, and its iGadgets is indisputable. But genius, by its nature, is largely inimitable. What about the rest of … Continue reading
Think Inside The Box
Our documents and dog and pony shows move from laptops to DVDs to thumb drives and back, changing to new revisions as they go. So how do we share and collaborate on multi-megabyte presentations and how do we get our … Continue reading
