Author Archives: Peter Buechler
Your Company University
The success of a complex product depends on customers knowing how to use it well enough to succeed. Whether you’re selling devices, technology, or services, a knowledgeable user is a better prospect. Sometimes selling is teaching. Manuals, white papers, and … Continue reading
Six Low Friction Collaboration Tools for Marketers
How do you keep on top of a marketing program as the client and team members each change and refine their contributions? How can you avoid the jumble of disjointed email and out of synch attachments, which convert what should … Continue reading
Content and its Discontents
Customers read your collateral and visit your website, because you have something which interests them. Moreover, Google and other search engines find you because of relevant content on your site. Have paltry content or let it go stale and you’ll … Continue reading
Leadership Lessons
Of A Great Non-Businessman
It is difficult to categorize this estimable book by social venture capitalist and former senior tech executive Andreas Widmer. It combines threads of principle-based leadership and work-life balance with mission, organizational and personal value definition. Readers of the business press … Continue reading
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The Message for Marketers
At his recent death, Steve Jobs was widely lauded as a business, technology and marketing genius. The success of his company, Apple, and its iGadgets is indisputable. But genius, by its nature, is largely inimitable. What about the rest of … Continue reading
