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Author Archives: Peter Buechler
A Good Read?
Customers don’t usually curl up by the fireside and devour your collateral. If they look at it at all, they browse it – often while doing other things. No matter how profound your insights, it makes sense to follow the … Continue reading
Out Of Box Experience
Apple recently announced another blowout quarter, where sales ($46.3 billion) and profits yet again exceeded analyst’s expectations (how boring). It sells as many iPhones and iPads as it can make and its Mac computers are gaining share with both consumers … Continue reading
How to Get Less Email in 2012
Unless your New Year’s resolution included getting more email in 2012, especially the kind with large documents attached, you may like file collaboration systems. One that we’ve been using with some success is Box. It works with Macs, PCs, tablets … Continue reading
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Your Company University
The success of a complex product depends on customers knowing how to use it well enough to succeed. Whether you’re selling devices, technology, or services, a knowledgeable user is a better prospect. Sometimes selling is teaching. Manuals, white papers, and … Continue reading
Six Low Friction Collaboration Tools for Marketers
How do you keep on top of a marketing program as the client and team members each change and refine their contributions? How can you avoid the jumble of disjointed email and out of synch attachments, which convert what should … Continue reading